Go USA!

We are thrilled to announce that we've been selected to represent the USA in the International Jewish Music Festival taking place in Amsterdam this September.  We will be one of 24 Jewish music groups from around the globe - wish us luck! Follow us on FB and Twitter if you want to track our progress!

 

Chika Morena Video Shoot!

Day 1 of my newest video shoot, for my song Chika Morena. Thanks Bancs Media for making my younger self look so great! Video coming soon...

Meeting of the Minds

I had the wonderful opportunity this weekend to introduce my daughter to her last remaining Ladino-speaking relative. It was an incredible meeting of the minds. There really is no better legacy to keep a tradition alive than to pass it along to the little ones...

A Mother's Song

Now that I'm a new mother, I've been thinking a lot about how I want to transmit my beautiful Ladino tradition to my daughter. I just wrote a short piece about this that I'm very proud of for MyJewishLearning.com and Bechol Lashon. I invite you to read and listen here.

Ladino in Yiddish?

Any Yiddish speakers out there? This Ladino gal made it into The Forverts! Click below to read a review - in Yiddish!- of my recent show as part of  the Endangered Language Alliance Unheard Of music series:

Pesach Alegre - Mixtape!

Wishing everyone a Pesach Alegre, or a happy Passover! To help you prepare for the holiday, enjoy this mixtape of songs inspired by the seder, curated by some of your favorite Jewish musicians. I was honored to participate in the project from WhobyAudio. Just click the image below to take a listen!

Ladino in the Bluegrass!

We had a great time in bluegrass country performing at the University of Kentucky this month! We loved Lexington and all the Kentucky hospitality. I even got to sit and chat with the UK President about our shared Greek Jewish roots. Who knew?!

 

LA loves Ladino!

We had such a fun time helping to bring the inaugural Sephardic Music Festival to LA! After 9 years in NYC, we helped to kick it off in California, along with Yemen Blues and Asaf Avidan. From me and the band, thanks to everyone who came out to our sold-out show!

Back to work!

After taking a few months off to spend time with my baby, I'm now back at work rockin' it up Ladino-style.  A great way to be welcomed in NYC for my first show back!

2014 Buena!

Here's wishing everyone an "anyada buena," a very happy new year! May it be filled with lots of new inspiration! Here are some of mine in the new year: 

My songwriting muse:

View from my new studio:

Int'l Day of Ladino!

Today marks the Inaugural International Day of Ladino! Yes, there really is a day for it.

 

To celebrate the day, I released a brand-new video today! "Las Estreyas"--in the stars will be our destiny...

Enjoy!

Ladino Pregnant Pop

I recently was asked to write a post for a great new joint blog, "Jewish &", for MyJewishLearning and Be'chol Lashon (In Every Tongue). The result is here!  My take on how the words "Ladino," "Pregnant" and "Pop" all fit naturally together. 

The newest Ladino rockstar!

It is with great joy that I'm announcing the newest addition to my band! A beautiful baby girl born earlier this month-- the apple of her mother's eye. She's already learning to rock out Ladino style!

Happy Fall/New Year!

I've been taking some time to soak in the Fall holiday season and get ready for a new chapter in my life.

Am feeling grateful and blessed and want to wish all who observe a Happy New Year full of possibilities...

Happy Fall to everyone else!

Belly-Bump Bash!

Thanks to everyone who came out to check out my August 19th bash in NYC at Drom!!  What a pre-baby send-off it was! I could feel the love and energy from the packed house. Can't wait to get back to performing for you all in 2014!

 

 

Fun in the Sun!

I just returned from a trip to LA to shoot some new music videos!  What an experience. I had a great team working with me, and I can't wait to share the videos when they're ready.  In the meantime, here's a sneak peak of what I was up to! This is what a Ladino rockstar looks like at 6 months pregnant...

 

 

A new band member!

I'm extremely excited to announce that there will be a new "ijiko" or "ijika" joining the band in a few months!

Gotta start them early...

 

Tumblr: Inside Gracia

Since my latest album release last year, I've been asked many times about the meaning behind some of the songs (beyond just the translations). Well now i've got answers for anyone who's looking to learn more about my inspirations for the lyrics and arrangements!

I wrote a Tumblr to give the inside scoop on Gracia.  Read, share, and enjoy!

 

Pick us up in Europe!

We're very excited to announce that we've been picked up by a European distributor, one of the best in World Music, Xango Music. Our CD's are now available throughout Europe, and in stores in the Benelux region.

Sephardic Seattle

I just got back from an amazing trip to Seattle, Washington, where the community gave me such a warm welcome. Not only did I get to share my music and family stories to a packed house, but I also got to guest teach a class at the University of Washington!

 

 

And I love this article** below that was written about my appearance:

Click HERE to read the full review

Thanks Seattle for being such a great audience!

**This piece was originally published on stroumjewishstudies.org, the web site of the University of Washington's Stroum Jewish Studies Program, and is reposted here with permission

Anyada Buena!

Keeping it short and sweet:  a big hearty "Anyada Buena" (a Ladino happy new year) to all my friends and fans!

May 2013 rock for everyone.

Top 5 Honors

We're so flattered that The Forward named our most recent album, Gracia, in the Top 5 albums of 2012!  What an honor. 

Read here to see! 

Sizzling Sephardic Sampler

Very excited to have two selections featured on this new great Sephardic Music Sampler (Tracks 8 and 14), alongside some of my favorite artists.  I won't be around to participate in the festival this year in NY, so I'm proud to be represented here! 

Want to own a copy? You can order/download it here: sephardicmusicfestival.com/store

 

And thanks to the Jewniverse blog for singling out our La Comida La Manana track as their favorite track on the whole CD!

Win a free signed CD for the holidays!

For the next 2 weeks-- until Dec 5th-- we're giving away a free signed copy of our newest CD, Gracia!

Just in time for the holidays.

To enter, simply follow us on Twitter, and tweet the following message:

Follow @saraharoeste and RT this for a chance to win a Free Ladino CD for the Holidays!  http://tweetsw.in/1923/ #FreeSwag #LadinoRocks

Tweet this @SarahAroeste and you'll be automatically entered to win!

 

UPDATE (12/6/12): Guy Wilson is the lucky winner. Congratulations!

Music Monsters!

We're in a video game!

One of our songs, Scalerica de Oro, is featured in the Music Monsters video game, available now - FOR FREE-- through the iTunes Store.  As far as we know, it's the first video game to feature Ladino music! Check it out and try your hand at it now:

Available for iPhone, iPod touch, and iPad. Requires iOS 4.1 or later. Coming to Android soon.

Love us some Top-10 lists!

We're flattered that SoundRoots just named Gracia one of the Top 10 global music CD's this fall!  We join the ranks of some of our favorites, Rita and Fanga-- check it out:

SoundRoots / Spin The Globe
Top 10 World Music Albums – October  2012

1. World Kora Trio: Korazon
2. Gordon Grdina's Haram: Her Eyes Illuminate
3. Yannick Noah: Hommage
4. Fanga & Maalem Abdallah Guinea: Fangnawa Experience
5. Samuel Yirga: Guzo
6. Sarah Aroeste: Gracia
7. La Caravan Passe: Gypsy for One Day
8. Geomungo Factory: Metamorphosis
9. Very Be Careful: Remember Me from the Party?
10. Rita: My Joys

We've gone mobile!

Today we launched our mobile app! Can't get enough of our music? Take us along with you!

Just type in www.bandapp.com/saraharoeste in your smart phone's browser, and you'll be able to download the app from there.

FOR FREE!

We'll post exclusive material there, where you can be updated on the go with new music, gigs, videos and more.

Download and enjoy!

Women of Substance Radio

I am honored to have two of my songs off my newest album, Gracia, on a 3-month rotation (starting today!) on Women of Substance Radio. This is great internet radio station that features female performers, both label and indie. It's a real step forward for Ladino music that we've been included! 

You can catch me on the playlists for 'Women Who Rock' (Friday 6pm Eastern) and 'Eclectic' (Saturday 1pm Eastern) either through iTunes Radio (Look for Women of Substance in the Adult Contemporary section), Live365, or via streaming through the Women of Substance website. Your listening in helps support diverse women rocking in music!

 

UPDATE January 2013: The response to our music was so great that our songs have been included for another 3-month rotation!

Gesher Award - Ladino loves Mexico!

I had the pleasure last evening to perform for a special ceremony honoring Mexican Ambassador to the US, H.E. Arturo Sarukhan.  Ambassador Sarukhan received the American Jewish Committee (AJC) Gesher Award for his remarkable work bridging Latino-Jewish relations, and I was honored to bring Ladino music into the celebration!

 

Ladino is not a pasta!

Check out this new video I just posted after roaming the streets of New York City asking strangers questions about Ladino. Their answers are classic. Hope you enjoy watching, and please help spread the vid along!

Spice up your weekend party!

Need something fun to add to your party playlist this weekend? Are you a DJ, or know someone who is?  We love this remix done by Israeli DJ, Avi Elman, off our new album, Gracia

As one blog wrote, "if there is any justice in the world, the remix of Scalerica will soon be a global dance floor smash." (Arte Y Vida

Click below to listen. We think it's a dance party hit, and we hope you do to. Enjoy!

 

For a limited time, we're offering it as a FREE download as an end-of-summer special!

Just follow the link above, and get your Ladino dance on today!

Glamor of the Music Biz

As the summer months fly by, I wish I could say that the music biz is all about touring and glamor. But alas, I am taking a few weeks off to get down to business!  In today's digital world, an artist has to keep up an online profile in dozens of places.  It's all to bring you, our great fans, access to our music on multiple platforms, in multiple territories.  

So I'm hard at work right now making sure our new music can find you on the web, and on all your mobile devices.  If you're on any of the following sites, feel free to listen to me (many of these offer you the chance to listen on the go!) and share with your networks.  Just log on and type my name... 

Spotify

Jango

Mog

Last.fm

Bander

Rdio

Radio Reddit

Sound Cloud

Not enough options for you? You can also find us on Rhapsody, Emusic, Simfy, Google Music, Zune, All Music, Medianet, Nokia, and of course the usual iTunes, Amazon & CD Baby...

And we've been making the rounds on some great radio stations recently as well.  If you listen to a station you think would enjoy our music, feel free to request us!  That still really does work...

Work for a radio station? You can download radio-ready and pod-safe songs here:

Airplay Direct

Music Alley

 

However you listen, enjoy!

Ladino Rock of Gibraltar

What an amazing experience to perform in the Gibraltar World Music Festival last night!  It was an honor to share the stage with the other beautiful Sephardic divas:

 

And not only did we perform at the Rock of Gibraltar, we performed inside

Ladino loves NPR

So humbled and flattered that NPR featured my new music today, calling my work "Latin music that breaks barriers and pushes boundaries."  We love NPR!

Listen here for more.

CD Release Show in NYC

Thanks to everyone who came out to make our CD release show a sold-out night at Joe's Pub tonight! What a night!

Video coming soon...

 

Giving Dona Gracia her Due

Check out this piece I wrote for The Forward newspaper today on their Sisterhood Blog!

 

Reviving Dona Gracia

Gearing up for the CD release

Getting excited for the new CD release...the two-week countdown starts now!  We're busy behind the scenes putting together tours and final touches on our CD release show in NYC May 31st.  Hope to see you there! 

Shooting Video

Greetings from Tel Aviv! I've had a wonderful 10 days here working with amazing musicians and crew to bring Gracia to life on video!  We shot a concert video in the heart of Tel Aviv yesterday, with 16 musicians participating!  Here are a few pictures from our sound check:

 

 

I can't wait to share the actual video clips with you when they're ready!

The CD's are here!

The CD has arrived!  The proof is below:

 

However, it will take some time still to get the product into your hands.  Now begins the post-production!

Post-production entails a lot of logistical and legal mumbo-jumbo: copyrighting and registering, setting up distribution, and planning the PR.  All this has to be set in motion before I can officially “publish” the music (the official street-date for the release will be May 22nd). But everything is on schedule and we're thrilled!

Mark your calendars!

I am excited to announce that we've got our CD release show in the calendar!  It will be in NY on Thursday, May 31st at one of my favorite venues, Joe's Pub! 

 

Tickets and more info can be found here!

Mixing is Complete!

I’ve been holed up in the recording studio the last month finishing up Gracia!  Below is a picture of me in the last day in the mixing studio, with our wonderful editor Eli Lishinsky:

It’s been an extraordinary couple of weeks for me, and I’m happy to report that the final mixes were just delivered to me this past Friday. This essentially means that the recording process is now complete!! The final step of mastering will happen next week.  In the meantime, now that I have the final mixes in hand, it’s been a good time to reflect on the last few songs I’ve tackled. I saved some of the most meaningful songs for last...

Two weeks ago was my father’s birthday; he would have been 67.  He passed away far too soon over 20 years ago, but his influence on my life, and my music, remains with me every day.  My father was not Sephardic and never lived to see my passion for Ladino culture grow, but I credit him for teaching me so much of what I know about music.  Below is a picture of me and my father at one of our favorite places in the world— Tanglewood Music Festival in Lenox, Massachusetts, otherwise known as the summer home of the Boston Symphony Orchestra.

I really got my musical start at Tanglewood, where my family has been going since I was even younger than in this picture.  My father’s love of classical music was instilled in me as a little girl, and I was inspired by one of my father’s favorite pieces of music, a Mendelssohn violin concerto (in E minor, opus 64....but who’s taking note), in the last song I saved last to finish. 

This song, "Tu Portret," is an original I composed, set to a poem by one of my mentors in the Ladino field, Matilda Koen-Sarano. After my father passed away, I wore a locket with his picture in it for many years after.  This song is about pleading with that picture to come back at least to say a proper good bye.  Needless to say, it was a difficult song to write, but has quickly became one of my favorites. The song is filled with many other memories— both happy and sad— that make it one of the most emotional on the album. I know my father would be very proud that his musical legacy (among many other of his wonderful qualities) still lives on in me...

So with 11 tracks under our belts, this closes the “mixing” stage of Gracia’s production.  Next up is mastering!!  The next update you’ll hear from me will be when the CD is mastered and on its way to being manufactured.  I promise to include a celebratory song clip then!  I look forward to reporting back in just a short couple of weeks with great news of the CD’s release...

A True Yiddishe Mama

So sad to hear today about the passing of one of the Jewish music greats-- Adrienne Cooper. She was an inspiration to me and so many others. She helped lead the revival of Yiddish music, and by extension, helped put Jewish music on the contemporary world scene.  You can learn more about her work here.  May her memory be a blessing.

Fly-Girl

Check out my Ladino cameo on this single released just for the holiday by Diwon and Y-Love. I always wanted to be a fly-girl in a hip-hop song-- now I am!  Enjoy getting your kandelikas lit!

 

 

Wild Women

It’s not easy being a musician today.  It’s also not easy being a Jewish woman in the music world.  That’s a whole other conversation— happy to have with anyone off-line! So to be both a musician, and a female Jewish one to boot, I’ve often been told takes ‘cajones.’  But I believe so strongly in the mission to keep Ladino culture alive, and I also believe that I, as a woman, have a unique artistic perspective to be heard.  I am proud of the fact that this new album is dedicated to my Sephardic heroine, Dona Gracia Naci (see blog post "Recording Gracia" to learn more about her), and I’m proud that I’ve incorporated some strong feminist inspiration in many of the songs.   

When I started my career 10 years ago, Ladino “Rock” was a seeming oxymoron.  It wasn’t often one would hear an oud paired with an electric guitar on a traditional Ladino song.  Somehow I’d like to think I’ve made it work.  Well now I present you with some “Feminist Ladino Rock!”  That’s a combo you really don’t hear too often...  

Before I talk about the new song I'm recording, I want to share with you a picture of one of the most remarkable women I know. This is my cousin Rachel:

Cousin Rachel

She grew up in Bitola, Monastir (Northern Greece/Southern Yugoslavia— now present-day Macedonia) where much of my extended family is from (my grandfather was born there, too!).  On March 11th, 1943 Rachel’s family, along with all the Jews of the town, were rounded up and taken away.  Rachel survived.  She hid in a neighbor’s house and when the time was ripe, and with the help of a chauffeur from the Italian consulate, she was transported to Albania in the trunk of a car.  There, she changed her identity and lived in a stranger’s house until war’s end.  She never saw most of her family again.

Rachel’s strength and joyful spirit in all the time I’ve known her is an inspiration.  She is also the last remaining Ladino speaker in my family.  She is a treasure all around. It is Rachel, along with Dona Gracia, my own mother, and many other strong, powerful women who have inspired me, that I had in mind when I put together many of the tracks on this new album, including the one I'm finishing up today.

This song includes one of my dear friends, an incredibly talented spoken-word poet and feminist I have the honor of featuring on this album: Vanessa Hidary (aka the Hebrew Mamita).  I’ve taken a traditional Ladino song “La Comida la Manana”-- which for you Spanish speakers, is really not about tomorrow’s meal. It’s actually an amusing tiff between a daughter and a mother about the role of women in society (and specifically dating mores of the time).  I weaved in a poem of Vanessa’s called “Wild Women” to enhance my interpretation of the song.  As Vanessa writes at the end of the song (which you’ll hear in the full version on the album):

My wild, crazy, unruly, artsy, fiery, sweet, smart, talented sisters-
I am you.
You are me.
We are not for everyone.
But We Live.
Vigorously.

Carry on.

Ladino Thanks You!

THANK YOU to all my amazing supporters and fans for helping me reach my Kickstarter goal. With your pledges to buy my new album Gracia, I am able to finish up the recording now. I am truly humbled and grateful for your belief in me. I thank you.  Ladino thanks you.  Can't wait to share the album with you as soon as it's done!  Now it's back to the studio to get to work...

Returning Home

In the past few updates I've shared special pictures of my ancestors with you.  Now I want to share with you a picture and a song that truly symbolize why I am so committed to the work that I do.

First the picture: this is the facade of a synagogue that many of my distant relatives helped build in the 1920's in Salonika, Greece. For you Hebrew speakers, you'll notice the "Aroeste" on the sign above the entrance!  As many of you may know, the Jewish community of Salonika (along with the rest of Greece) was decimated during WWII.  What is less known is that  Greece was the hardest hit country of any country in Europe in terms of the *percentage* of Jews killed during the war.  The community was devastated, along with much of Ladino culture, and to this day it is struggling to rebuild.  I am blessed that my immediate family was safely in America when the war hit.  But many of my distant relatives were not as fortunate. While many of the buildings in Salonika were destroyed in the fighting, this one synagogue remarkably was left intact at war's end.  The Nazi's used it as a Red Cross shelter, and so it was spared.  To me, the fact that this building was left standing (and is still in use today-- albeit much less) says so much about the resilience of Sephardic and Ladino culture worldwide today.  Our culture is certainly not as widespread  as it was just 70 years ago, but it *is* still standing.  And we are holding on fast, and we *continue* to rebuild.

In that spirit, I am asking you-- my fans-- to help me make sure this music gets heard.  I have made a commitment to my ancestors to not forgot their stories, and I'm doing so by creating new ones in the language and culture that they fought so hard to keep alive.  Today I'm recording one of my favorite songs on the new album.  It's another original song called "Chika Morena"-- and it's based on an old Sephardic theme of the wandering gypsy girl. In this song (which includes French and Moroccan influences--and an amazing orchestral score that kicks in half way), I imagined a young Sephardic girl kicked out from her homeland wandering for years and searching for a way back home. In this globalized world today, in the end I believe we are all just searching for that way home and to feel connected with our roots.  This song symbolizes that deep-rooted desire, which for me has been exemplified by my exploration of my Ladino heritage.  I have learned so much about myself along the way "home," and I hope this song inspires the same for you...

Papoo

In my last update I shared a picture of my grandfather.  Now I want to share a picture of my great-great grandfather, “Papoo!”  From what I’ve been told, Papoo had two main goals near the end of his life: to marry a young bride, and to be buried in Jerusalem on the Mount of Olives.  He achieved both goals (notice said young bride in the photo below).

Like Papoo-- I have set my goals and I plan on reaching them.  And our goals are strangely similar!  I recently got married this year, and, while not on the Mount of Olives, I do hope to spend a lot of time in Israel over the next few years performing my music live. So Papoo and I are not so different, and I am constantly amused and affected by the similar path I seem to take from my ancestors. They truly lead me on my way.

In honor of Papoo (and my own recent nuptials), I've put together a new track on the upcoming album that actually combines two songs: the first is a very beloved traditional Sephardic wedding song, “Scalerica de Oro,” and the second song (in Hebrew) is a little known wedding psalm from a Sephardic prayer book for the holiday of Sukkot called “Dodi Yarad” (based on the Song of Solomon). I mixed the two songs in my version of a Ladino wedding ‘mash-up’!  Stay tuned for a clip coming soon...

Twitter Contest for a Free Holiday CD

Anyone want a free CD?  Follow me on Twitter (@SarahAroeste), and RT this for a chance to win a free signed CD in time for the holidays! http://tweetsw.in/1235/ #giveaway #contest  Good luck!

The Pasha Comes to Town

After being in the Ladino music biz for the last 10 years, some of you have asked me how I have the energy and will to record, promote, and distribute all on my own in today's music world-- the answer is below!  This is my grandfather (the younger of the lads) all spiffed up to watch the "Pasha" come into town.  My grandfather and his relatives were so proud of their heritage, and I feel it is my duty to honor them and make sure my beautiful history of Sephardic culture does not get lost.  This is why I do what I do


Today i'm recording a another original Ladino song of which I am especially proud.  It's called "El Leon Ferido" and is inspired by a poem by the great 11th century Judeo-Spanish poet, Samuel Ha-Nagid.  It's about maintaining hope and drive-- even when you think you've reached your end.  I hope my grandfather would be proud!

Recording my Hero

 

Today I'm recording the title-track to my new album, Gracia!   This is an original song I wrote-- an homage to Dona Gracia, my medieval Sephardic heroine!

Dona Gracia saved hundreds from the Spanish Inquisition through her courage, commitment to culture, and her feminine wisdom. The song I wrote for her is my foray into Ladino feminist rock! The end of the song even includes a special cameo by the iconic Gloria Steinem...

(As a side note, for any of you who speak Hebrew, there was a wonderful article recently in one of the major Israeli newspapers, Ma'ariv,  about Dona Gracia and why it's a travesty that more people don't know about her... The article can be found here .)

Can't wait to share a clip with you soon!

Making Music

We're hard at work bringing Gracia to life-- wanted to share a couple pics of what we've been up to in the studio!  Check out the 16-piece string orchestra we've recorded on half the album, as well as Shai taking the lead in Pluto Studios in Tel Aviv.  More fun pics coming soon!

 

 

Kicking Off

Today marks the kick-off day to my Kickstarter campaign!  Along with the campaign, I'm launching my new website and Gracia project!  It's a big day in my career.  I couldn't have gotten this far without my supporters and fans, and I can't wait to update you on the recording process of my new album, Gracia, and the Kickstarter campaign as it all unfolds. To watch my campaign video and learn all about the Gracia project, click below!

Translate

Follow Me

 

Listen

Mailing List

Get a free MP3 when you sign up!
Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon Sign up for our Email Newsletter

FREE RINGTONE

Twitter Feed

Find us on Facebook